Roche Oncology

Roche set out to fulfill unmet communications needs in the oncology community. Our market research revealed that cancer patients felt overwhelmed with information both upon diagnosis and throughout the course of their treatment, and needed a way to keep organized and informed while dealing with a life-changing disease. We developed a unique organizer for patients to help them keep track of appointments, treatment schedules, lab results, insurance information, and other therapy essentials, along with inspiration and motivation interwoven throughout.