Quill SRS

The unique selling proposition had to be captured in an instant—Quill™ SRS allows wound closure without knotting to save time and enhance overall procedure. We knew surgeons would grasp its difference on first sight, so we created brand imagery prominently showing an enlarged Quill SRS suture—with barbs clearly displayed—winding its way across the ad and encircling key benefits. The campaign resulted in first-quarter sales exceeding expectations, with a reported 100% growth in sales from two months before launch to two months later.