Promius Pharma LLC

Promius^® Pharma is a wholly owned subsidiary of Dr. Reddy's Laboratories, one of India's largest and most respected pharmaceutical companies. When it was time to introduce the company and its first product, EpiCeram^®, in the US, Promius asked Purohit Navigation to develop their corporate branding, and we chose a tangram, a 7-piece Chinese puzzle that can be arranged—in unlimited fashion—to form different shapes. This rich theme is the creative basis upon which we built the company’s advertising, direct mail, and corporate Web site. To launch the new company to their US sales force, the tangram became the creative foundation for events each day of the 5-day launch training meeting, from the venue’s décor to meal selection.