Promiseb Topical Cream
The Promiseb® campaign required differentiation in a heavily crowded marketplace. Patient testimonials led to this transformation concept, in which seborrheic dermatitis—known by dermatologists for its flaky yellow skin—is characterized through a lighthearted illustration of a patient with croissants for eyebrows. This metaphor immediately communicated to derms that the unique anti-inflammatory and antifungal properties of Promiseb can create a transformation for their patients.
The campaign's 4-wave direct mail series won a 2010 Dx Creative Communications Award.