Gynazole-1 Vaginal Cream

When Gynazole-1^® (butoconazole nitrate) launched, product uptake was sure to be the challenge. Besides communicating product benefits in a crowded candidiasis market, the campaign would require a compelling graphic that transcended age range and ethnicity. The bold illustration style of our campaign was credited with enhancing the successful launch of this convenient and less messy, one-dose therapy.