Phone: 312.341.8100
E-mail: purohit@purohitnavigation.com
Trofile Co-receptor Tropism Assay
Trofile® is the only approved assay that helps identify appropriate HIV-positive candidates for CCR5 antagonist therapy based on the tropism of the strain. Monogram needed to convey the assay’s advantages to two completely different audiences simultaneously—ID physicians and laboratory professionals. The “Trofile Profile” campaign is designed to help communicate the test’s ability to identify tropism for each patient and remind physicians that Trofile could help them predict who will respond to therapy.
The integrated campaign and many of its individual components have been acknowledged for creative and marketing effectiveness. In the news—our virology interactive touch screen won a first place 2010 Dx Creative Communications Award!
