Analpram HC

Ten million people in the US suffer from anorectal pain/discomfort caused by conditions like hemorrhoids. Our inspired Analpram^® HC (hydrocortisone/pramoxine HCl) campaign addresses the sensitive subject matter in a gentle yet relevant manner by using a rosy-bottomed peach icon to symbolize the issue without resorting to the expected “happy patient” photo. Directed to gastroenterologists, colorectal surgeons, and OB/GYNs, a variety of materials memorably address the specific challenges in treating this often unspoken issue.