ELEVATE THE POTENTIAL OF YOUR BRAND

Welcome to our site! Purohit Navigation provides unique ways to explore your brand’s potential, so while you’re maneuvering the unpredictable twists and turns of the healthcare terrain, we feel it’s our responsibility to keep you informed and prepared for what may come your way.
The articles, news, and links posted here contain what we feel to be pertinent to your business as you seek to put (and keep) your brand on the map. Come back often as content is updated regularly.

So explore our site at your leisure, or if you’re ready to begin your brandscaping journey, call Anshal Purohit at 312.341.8100.

Kim Hogen, EVP, Controller, Purohit Navigation

"Our agency has a deep commitment to healthcare, and putting an end to cancer is a cause we believe in.”
—Ahnal Purohit, Ph.D.,...

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Pharma News
News from PhRMA, PharmaExec,
MMM Online, the FDA and InPharm

New and Generic Drug Approvals

Drug Approval Listing

Initiative Partners

Preventing Surgical Fires: Collaborating to Reduce Preventable Harm (updated)

Business Briefs: Merck and Forest Labs

Merck's proposed insomnia drug scores a thumbs-up from an FDA advisory panel, and long-time Forest...

Our Shared Reading
Articles we found online that we thought
would interest you too.

Bridge collapses; cars in water

An Interstate 5 bridge over the Skagit River in Washington has collapsed, a spokesman for the...

Watch what happened in court

An Arizona jury could not reach a decision on whether Jodi Arias should be executed for murdering...

Trial watchers cry over Arias decision

Trial watchers tell HLN's Jane Velez-Mitchell they're stunned that the jury could not agree on a...

Integrated Marketing News
Articles from eMarketer.

Article: Smartphones in the Hands of Youngest Demographic

US kids as young as elementary-school age are increasingly picking up smartphones, with research...

Article: Mobile Ad Spend on the Rise in Germany and France

According to a new eMarketer report, Germany and France lag far behind the UK in ad spending...

Article: TV, Video Habits See Big Changes

US consumers are watching more streaming and online video content, and as they do, cable is losing...