ELEVATE THE POTENTIAL OF YOUR BRAND

Welcome to our site! Purohit Navigation provides unique ways to explore your brand’s potential, so while you’re maneuvering the unpredictable twists and turns of the pharmaceutical terrain, we feel it’s our responsibility to keep you informed and prepared for what may come your way.
The articles, news, and links posted here contain what we feel to be pertinent to your business as you seek to put (and keep) your brand on the map. Come back often as content is updated regularly.

So explore our site at your leisure, or if you’re ready to begin your brandscaping journey, call Anshal Purohit at 312.341.8100.

We're going mobile!
bcurrie's picture

In the very near future the majority of promotional healthcare communications will be received by medical and health professionals on mobile devices; more specifically smartphones like Blackberries and iPhones. Currently more than 234 million...

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Pharma News
News from PhRMA, PharmaExec,
MMM Online, the FDA and InPharm

Pediatric Exclusivity Statistics

Updated list.

Huntsworth makes European strategy appointment

UK communications company Huntsworth Health has appointed Annabelle Sandeman as European...

Roche: 'We will work to eliminate barriers to social media'

Last month Roche broke new ground for pharma by publishing its Social Media Principles (full...

Our Shared Reading
Articles we found online that we thought
would interest you too.

Tip of the Week: Where Is That Attachment?

How to find an errant attachment.

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Skype 5.0 beta brings 10-way video calling to the world

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Philips unveils new PicoPix pico projectors

Our...

Integrated Marketing News
Articles from eMarketer.

Article: Social Networking Doubles Among Boomers and Seniors

More than a quarter of web users 65 and up now visiting social networks

Article: Eyeing Growth for Retailers in Social, Mobile and Private Sales

Fiona Dias Executive Vice President, Strategy and Marketing GSI Commerce

Blog: Apple Sees the Future and It’s Social, Mobile and (Surprise) TV

Yesterday’s Apple event was music to the ears of statistics fans. In his usual fashion, Steve...

Creative Trends
Latest news from Mashable,
The Daily Heller, and A List Apart.

thedailyheller: Henrik Drescher's harmonica solo on the range in Inner Mongolia: http://imprint.printmag.com/?p=76911

thedailyheller: Henrik Drescher's harmonica solo on the range in Inner Mongolia: http://imprint....

thedailyheller: Richard Smith's Dollar ReDe$ign project isn't the first - W.A. Dwiggins and Herb Lubalin tried it too. Images inside: http://bit.ly/af38At

thedailyheller: Richard Smith's Dollar ReDe$ign project isn't the first - W.A. Dwiggins and Herb...

Ode, a Fresh Start for a Broken Script

By Martin Wenzel

When designing a typeface, I prefer to explore a...

Science and Technology
News from Popular Science, TED.com and Life Sciences World.

New Research Demonstrates Safety of Cord-blood-derived Stem Cell Treatments

[NEWS] Beike Biotechnology and Medistem, Inc. Report on 114 Patients Treated With Novel Cord Blood...

Geomagnetic field flip-flops in a flash

Scientists unearth more evidence of superfast changes in Earth’s magnetic polarity

Diabetes drug might fight cancer

In use for years, metformin has few side effects