ELEVATE THE POTENTIAL OF YOUR BRAND

Welcome to our site! Purohit Navigation provides unique ways to explore your brand’s potential, so while you’re maneuvering the unpredictable twists and turns of the healthcare terrain, we feel it’s our responsibility to keep you informed and prepared for what may come your way.
The articles, news, and links posted here contain what we feel to be pertinent to your business as you seek to put (and keep) your brand on the map. Come back often as content is updated regularly.

So explore our site at your leisure, or if you’re ready to begin your brandscaping journey, call Anshal Purohit at 312.341.8100.

Kim Hogen, EVP, Controller, Purohit Navigation

"Our agency has a deep commitment to healthcare, and putting an end to cancer is a cause we believe in.”
—Ahnal Purohit, Ph.D.,...

Read More

Pharma News
News from PhRMA, PharmaExec,
MMM Online, the FDA and InPharm

Drugs@FDA Data Files

Data files updated through June 19, 2013

Finding opportunity in FDA focus on drugged driving

With its recent actions on sleep aids and allergy medications, the FDA is demonstrating growing...

FDA Drug Safety Communication: FDA is investigating two deaths following injection of long-acting antipsychotic Zyprexa Relprevv (olanzapine pamoate)

The U.S. Food and Drug Administration (FDA) is investigating two unexplained deaths in patients who...

Our Shared Reading
Articles we found online that we thought
would interest you too.

Historic places that might not last

America's first permanent English settlement and an airport terminal have all been labeled "...

There is no safe number of nukes

On Wednesday, President Obama took a meaningful step toward reshaping our nuclear arsenal in line...

Deen: Black man put gun to my head

CNN's Alina Machado reports about a deposition showing celebrity chef Paula Deen admitting to...

Integrated Marketing News
Articles from eMarketer.

Article: Brazil, Mexico Drive Significant Ad Spend Growth in Latin America

Total media ad spending in Latin America will expand by 7.5% to reach $36.97 billion in 2013....

Article: With More Models on the Market, How Are Tablets Stacking Up?

Nearly half of US households now own tablets, according to research, as lower-priced models have...

Article: Second-Screen Viewing Becomes a Common Activity in the UK

As device ownership in UK households rises, more consumers are keeping a smartphone, tablet or...

Creative Trends
Latest news from Mashable,
The Daily Heller, and A List Apart.

This Week in Fonts

An energetic upright from Type Together, a geometric sans...

This week's sponsor: Igloo Software

Igloo is now free with up to ten...

Ughck. Images.

» Ughck. Images.

In a follow-up to...

Science and Technology
News from Popular Science, TED.com and Life Sciences World.

The Popular Science Guide To DNA

What is DNA?
DNA (deoxyribonucleic acid) is one of the most important molecules for life on...

News in Brief: On the trail of a new virus

Map of MERS infection finds microbe spread through hospital dialysis units

Study: People Are Mean To Their Unattractive Co-Workers

<