ELEVATE THE POTENTIAL OF YOUR BRAND

Welcome to our site! Purohit Navigation provides unique ways to explore your brand’s potential, so while you’re maneuvering the unpredictable twists and turns of the pharmaceutical terrain, we feel it’s our responsibility to keep you informed and prepared for what may come your way.
The articles, news, and links posted here contain what we feel to be pertinent to your business as you seek to put (and keep) your brand on the map. Come back often as content is updated regularly.

So explore our site at your leisure, or if you’re ready to begin your brandscaping journey, call Anshal Purohit at 312.341.8100.

Even specialty brands are facing the challenge of launching a product into a cluttered, heavily genericized, “me too” market. It’s simply an increasing reality. There are some key strategic misconceptions compounding the market...

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Pharma News
News from PhRMA, PharmaExec,
MMM Online, the FDA and InPharm

Newly Added Guidance Documents

Current Drug Shortages

New/Updated Drug Shortages: Alfentanil Injection, Aminocaproic Acid, Bleomycin Injection,...

Government bites back against NHS reform naysayers

The UK government has come out against healthcare groups that are opposing its plans to radically...

Our Shared Reading
Articles we found online that we thought
would interest you too.

Alan W. Silberberg: It Is Your Reputation, After All

Social media is no longer just a buzzword, but really a part of daily life. Now the new thing is a...

Bloomberg TV Begins Live Streaming to the iPad

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Mobile Marketing Meets TV Advertising

The race is on to reap revenue from the "second screen" of those who watch TV accompanied by a...

Integrated Marketing News
Articles from eMarketer.

Article: One Size Does Not Fit All for Lonely Planet's Social Media Content

Article: Free Apps Win Out Over Paid Downloads

In 2011, 96% of smartphone apps were downloaded for free

Article: US Mobile Ad Spending Soars Past Expectations

Advertisers will spend $2.61 billion on mobile this year

Creative Trends
Latest news from Mashable,
The Daily Heller, and A List Apart.

thedailyheller: An interview with Peter Kuper, the artist behind a great new e-comic about NYC: http://t.co/KVT8o0za

thedailyheller: An interview with Peter Kuper, the artist behind a great new e-comic about NYC:...

thedailyheller: A treasure trove of postwar Polish graphic design: http://t.co/OzAmahJ3

thedailyheller: A treasure trove of postwar Polish graphic design: http://t.co/OzAmahJ3

thedailyheller: Daniel Pelavin uses vintage French cosmetic labels to design a new line of nostalgic products. http://t.co/BbdAPTLi

thedailyheller: Daniel Pelavin uses vintage French cosmetic labels to design a new line of...

Science and Technology
News from Popular Science, TED.com and Life Sciences World.

Study Shows Females Can Delay the Aging of Sperm Cells for Decades

Building a Vertical Farm in an Old Chicago Meatpacking Plant

Growing kale and tilapia--and brewing beer--in an abandoned stretch of Chicago

Recently I...

TED: Gayle Tzemach Lemmon: Women entrepreneurs, example not exception - Gayle Tzemach Lemmon (2011)

Women aren’t micro--so why do they only get micro-loans? At TEDxWomen reporter Gayle Tzemach Lemmon...