ELEVATE THE POTENTIAL OF YOUR BRAND

Welcome to our site! Purohit Navigation provides unique ways to explore your brand’s potential, so while you’re maneuvering the unpredictable twists and turns of the healthcare terrain, we feel it’s our responsibility to keep you informed and prepared for what may come your way.
The articles, news, and links posted here contain what we feel to be pertinent to your business as you seek to put (and keep) your brand on the map. Come back often as content is updated regularly.

So explore our site at your leisure, or if you’re ready to begin your brandscaping journey, call Anshal Purohit at 312.341.8100.

Cutting advertising from your budget may seem like the easiest way to cut expenses, but it may also compromise your ability to grow long-term.

The top 3 reasons not to cut journal ads:

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Pharma News
News from PhRMA, PharmaExec,
MMM Online, the FDA and InPharm

New and Generic Drug Approvals

Drug Approval Listing

GSK buys more of Theravance

GlaxoSmithKline now owns more than a quarter of biopharma company Theravance after shelling out...

OPEN Health invests in Harvey Walsh

Harvey Walsh, a market access and healthcare intelligence company, is to join forces with OPEN...

Our Shared Reading
Articles we found online that we thought
would interest you too.

Facebook CEO Mark Zuckerberg Rings Opening Bell


Facebook CEO Mark Zuckerberg rang the opening bell for the Nasdaq from Facebook’s...

Poultry scientists working on "chicken translator"

Any experienced chicken farmer will tell you, the relative contentment of the birds can be...

Death by Desk Job: How to Fight It [INFOGRAPHIC]

Your desk job can kill you. At the very least, it will likely make you fatter, sicker and more...

Integrated Marketing News
Articles from eMarketer.

Blog: eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media

To listen and watch playback of the webinar, How & Why B2B Marketers Are Turning to Social...

Article: Ecommerce Booming Down Under

High online buyer penetration and the growth of average sales per user spur sales

Article: Women Click on More Facebook Ads

In Q4 2011, US women on Facebook were 12% more likely than men to click on ads

Creative Trends
Latest news from Mashable,
The Daily Heller, and A List Apart.

thedailyheller: Comics analyzed, metastasized, rasterized: http://t.co/IClog3sx

thedailyheller: Comics analyzed, metastasized, rasterized: http://t.co/IClog3sx

Responsive Images and Web Standards at the Turning Point

Responsible responsive design demands responsive images—images whose dimensions and file size suit...

thedailyheller: A stomach-turning message about politics and food aid: http://t.co/lEp776DT

thedailyheller: A stomach-turning message about politics and food aid: http://t.co/lEp776DT

Science and Technology
News from Popular Science, TED.com and Life Sciences World.

Egg wars

Birds engage in evolutionary arms race

The Most Amazing Science Images of the Week, May 14-18, 2012

Got a space-heavy lineup for you guys this week, looking forward to the SpaceX launch this weekend...

From cancer to quantum, teens’ scientific feats celebrated

Winners of the 2012 Intel ISEF show the promise of science for improving the world