ELEVATE THE POTENTIAL OF YOUR BRAND

Welcome to our site! Purohit Navigation provides unique ways to explore your brand’s potential, so while you’re maneuvering the unpredictable twists and turns of the pharmaceutical terrain, we feel it’s our responsibility to keep you informed and prepared for what may come your way.
The articles, news, and links posted here contain what we feel to be pertinent to your business as you seek to put (and keep) your brand on the map. Come back often as content is updated regularly.

So explore our site at your leisure, or if you’re ready to begin your brandscaping journey, call Anshal Purohit at 312.341.8100.

Even specialty brands are facing the challenge of launching a product into a cluttered, heavily genericized, “me too” market. It’s simply an increasing reality. There are some key strategic misconceptions compounding the market...

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Pharma News
News from PhRMA, PharmaExec,
MMM Online, the FDA and InPharm

New and Generic Drug Approvals

Drug Approval Listing

Newly Added Guidance Documents

Current Drug Shortages

New/Updated Drug Shortages: Alfentanil Injection, Aminocaproic Acid, Bleomycin Injection,...

Our Shared Reading
Articles we found online that we thought
would interest you too.

Alan W. Silberberg: It Is Your Reputation, After All

Social media is no longer just a buzzword, but really a part of daily life. Now the new thing is a...

Bloomberg TV Begins Live Streaming to the iPad

...

Mobile Marketing Meets TV Advertising

The race is on to reap revenue from the "second screen" of those who watch TV accompanied by a...

Integrated Marketing News
Articles from eMarketer.

Article: One Size Does Not Fit All for Lonely Planet's Social Media Content

Article: Free Apps Win Out Over Paid Downloads

In 2011, 96% of smartphone apps were downloaded for free

Blog: January 27, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data and analysis were featured during the...

Creative Trends
Latest news from Mashable,
The Daily Heller, and A List Apart.

thedailyheller: An interview with Peter Kuper, the artist behind a great new e-comic about NYC: http://t.co/KVT8o0za

thedailyheller: An interview with Peter Kuper, the artist behind a great new e-comic about NYC:...

thedailyheller: A treasure trove of postwar Polish graphic design: http://t.co/OzAmahJ3

thedailyheller: A treasure trove of postwar Polish graphic design: http://t.co/OzAmahJ3

thedailyheller: Daniel Pelavin uses vintage French cosmetic labels to design a new line of nostalgic products. http://t.co/BbdAPTLi

thedailyheller: Daniel Pelavin uses vintage French cosmetic labels to design a new line of...

Science and Technology
News from Popular Science, TED.com and Life Sciences World.

Growing Snow to Help Predict Avalanches

Ed Adams, an engineering professor at Montana State University, used to study avalanches from...

The Most Amazing Science Images of the Week, January 23-27, 2012

This week's image roundup is a particularly good one: the best "blue marble" picture we've ever...

Images of the Week, January 23-27, 2012